How Does Your
thought of trying to develop five types
of capital seems a bit much -- relax.
When you approach situations with the
right attitude, you'll find all your
capital increasing as you focus on
influence and not concerns. Below are
two examples of how that happens.
friend Jill recently lost her job as a
project manager, and she asked you for
help. You don't know of any job
openings, but you still want to help.
Use your social capital to check with
friends on Facebook to see if they know
of anything. Make sure you and Jill are
LinkedIn so she can benefit from your
contacts in her job search. If you're
volunteering somewhere to use and
improve your own skills, be sure to talk
with people there about leads for Jill.
By using your social and knowledge
capital you may be able to give Jill the
help she needs. In the process, you've
added to your own brand capital and
perhaps have even increased your social
capital through new contacts.
project manager at work is under
pressure to keep costs down and get more
done. You decide to do a payback
analysis on your current project to find
ways to use less money and get better
results. In the process, you check out
Facebook to talk about what you're doing
and see if anyone else has some ideas.
You also decide it's worth the
investment in an online payback analysis
class to be sure you're as up to date as
possible. Once again, you've used a few
different types of capital. By looking
to use less money, you're developing
your financial capital, by taking the
class you're increasing your knowledge
capital, by checking your social network
you're building that capital and by
getting better results with less money,
you're increasing your brand capital.
Building all five
types of capital is truly about focusing
on influence and not concerns. Learn
more about your capital in this month's
Capital Isn't Just Cash, and this
Know How Network.