1. It's easy to implement and it works, fast. It is not computer based.

2. Each person can customize their individual system based on their target markets and their style.

3. With this system, sales staff track what works, what doesn't work and create a repeatable system of what works for them.

4. It gets sales staff organized and motivated to take coordinated and effective action every day.

5. It helps coordinate a variety of sales and marketing activities so the sum of doing the activities is far greater than doing any one activity on it's own.

6. It lets people see the big picture of their sales and marketing actions and the importance of each individual sales and marketing activity.

7. It keeps people focused on a daily, weekly, monthly, and quarterly basis of what they have to do to be successful with reaching their sales goals.

8. Supervisors and managers can immediately see sales and marketing activities their sales staff is doing to achieve their sales goals.

9. Sales staff can easily share with each other techniques that have worked well for them. Best practices show up very quickly.

10. It puts people in control of their actions with the skills to reach their goals, fast.