High Performance Business Need vs Want – Service
Michelle LaBrosse, CCPM, PMP, PMI-ACP, RYT
Years ago a good friend told me people go where they are needed and stay where they are wanted. I’ve realized while there are many places I’m needed, there are far fewer where I’m truly wanted. I’ve found time and time again, I’m best able to serve those who want the value of my services even more than need the value of my services. So rather than focusing on where I’m needed, I go instead to where I’m consistently wanted. It has made my life so much easeir.
Lets consider a traditional sales approach – that of helping people understand why they need your product or service. The sales cycle can be extensive as you must educate your customer to the point where they not only understand why they need what you are offering, but also want it. Compare this to where people know they want what you are offering – this is what happens day in and day out at Cheetah Learning – we only have to be good at answering the phone. Over 95% of Cheetah’s business is from word of mouth from people who already know they need and want our specific type of accelerated project management education. It’s far easier to deliver exceptional customer service to a student base that truly wants the fast success in their careers our programs consistently deliver.
Consider where in your life are you both needed and wanted? When you become a Cheetah Certified Project Manager you master how to create those situations in your life where need and want consistently show up so you can deliver your best level of service.